Marketing Communications Committee

Committee Mission: Purpose: To increase the awareness of precast concrete in the marketplace with key target audiences through the dissemination of PCI precast concrete marketing message through multiple channels of communications; including but not limited to programs such as PCI Design Awards, monthly webinars for external audiences, placed CEU articles, PR, industry trade-shows and marketing collateral materials. Mission: Using target market research the Marketing Communications Committee assists with developing strategy to place PCI precast concrete marketing messages in specific channels to ensure the highest return on investment and creating tactics to support the messaging with the end goal of growing market share for PCI Producer Members.

Chair: Hunter Heinrich